BNI publications and materials in one place
Books you can order right away
A practical guide to building, planning and organising a sales strategy and a collection of stories of Polish business owners — both published within the BNI Polska community.
Najbardziej znany sekret marketingu na świecie (The World’s Best Known Marketing Secret)
Ryszard Chmura · Dr Ivan Misner · Mike Macedonio
Marketing seen through the lens of relationships and long-term strategy — reading for business owners who deliberately build their brand’s position.
Instead of universal slogans, you will find in it principles for planning market activities that work in small and medium-sized businesses. The publication shows that effective marketing is not based on random campaigns, but on a systematic approach to relationships with your audience.
The book teaches you to look at your business through the customer’s eyes and to define precisely the value you deliver. This makes it easier to plan your communication and avoid wasting budget on activities that bring no return on investment.
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Instead of universal slogans, you will find in it principles for planning market activities that work in small and medium-sized businesses. The publication shows that effective marketing is not based on random campaigns, but on a systematic approach to relationships with your audience.
The book teaches you to look at your business through the customer’s eyes and to define precisely the value you deliver. This makes it easier to plan your communication and avoid wasting budget on activities that bring no return on investment.
Orders and payment are handled by the BNI Polska shop (biznesprzezrekomendacje.pl). You do not enter any payment details on this page.
52 historie: inspiracje od polskich przedsiębiorców
Conversations with business owners from various industries who grow their businesses through referrals. The book has over 300 pages and contains 208 practical tips.
BNI marketing materials
Members and Chapters order BNI-branded materials by email.
How to place an order?
- Write to sklep@bnipolska.pl.Give the name of your Chapter, your contact details and a description of the materials you need, for example the type and quantity.
- Add context if it matters.If the materials are needed for a specific event, give its date.
- Wait for the National Office to reply.The office will get back to you with the details of your order.
You will receive all the information in the National Office’s reply to your request.
Three materials to download for free
Before you order anything, you can read. Three items — the history of BNI, a guide to e-learning and a chapter of “52 historie biznesowe” — are free and require no order.
You leave only your email address, and we send the link to the material by email. No payment, no company details.
Want to see how the knowledge from the books works in practice? Have a look at the description of the BNI learning system.
