Najbardziej znany sekret marketingu na świecie (The World’s Best Known Marketing Secret)
A handbook of referral-based marketing: principles for planning market activities that work in small and medium-sized companies.
Order from the shop
Learning at BNI
Ways of learning at BNI
Ten ways to learn: at your own pace, in person in your Chapter and at nationwide events.
At your own pace01–04
In person, in your Chapter05–07
In the region and across Poland08–10
Registration for MSP training and the W1–W6 workshops, and their dates, are handled in BNI Connect, the system for Members.
Log in to BNI ConnectWhat is BNI University
BNI University is BNI’s e-learning platform: online courses, recordings and workshop materials, available to Members.
The courses teach networking, building referrals, presenting yourself and turning relationships into business results. You receive full access to the courses and materials as part of membership.
Why it is worth it
Learning at any time
The materials are available around the clock, seven days a week, at a pace you choose yourself.
Methods proven in practice
The courses grow out of the experience of BNI Members around the world — these are methods that work in companies.
Confirmation of completion
Selected courses and paths end with official confirmation of completing the training.
UNIVERSITY
Development paths for leaders
In time you can take on a role in your Chapter’s Leadership Team, and then develop Chapters in the region. Separate training prepares you for each of these roles.
- 01Chapter Leadership Team
- 02Director
- 03Franchisee
Chapter Leadership Team
Every Chapter is led by a Leadership Team elected from among its Members. Leadership Team training teaches how to run meetings, look after the quality of referrals and grow the Chapter.
Leadership Team trainingDirector
Works with many Chapters in the region and goes through their own cycle of training: launching new Chapters, training Members and managing Chapters. Ambassadors also take part in this training.
Become a DirectorFranchisee
Runs BNI in their region on an exclusive basis. Trains on BNI University together with the Directors and Members they lead.
Become a Franchisee
Webinars and recordings
Polish and international webinars are led by experts, business owners, BNI Members and Directors.
Webinars
Live online sessions with business practitioners: current market challenges and Members’ questions. A short format, without leaving the office.
Recordings and materials
Recordings of past training sessions, talks and reports from local and nationwide events.
MSP training — Member Success Program
W1 — Effective self-presentation
An effective Power Team — Ryszard Chmura
Advanced Training in Launching BNI Chapters
Live webinars and training recordings are available to Members after logging in.
Log in to the Members’ areaBooks and e-books
Two books on growing a business through referrals can be ordered from the BNI Polska shop. Three materials are free — all it takes is an e-mail address.
Books
52 historie: inspiracje od polskich przedsiębiorców
Conversations with business owners from different industries who grow their businesses through referrals.
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Free materials
Givers Gain® — The BNI Story
The story of how the world’s largest business referral organisation came about, and why referrals work.
Czym jest e-learning? (What is e-learning?)
How to use BNI University and put training materials to work in your company.
52 historie biznesowe — sample chapter
One of the 52 conversations — read it before you reach for the whole book.
Request a free title
App and Members’ area
BNI Connect Mobile puts referrals, messages and contacts on your phone, also between meetings — you can download it from the App Store and Google Play. Membership gives you access to BNI University, webinars and recordings.
